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The see-now title, buy-now collection—called La Grotta Azzurra and released in three drops, the so you should to go to store and get this first of which launches exclusively on Mytheresa.com today—was presented live in various tableaux vivants throughout the island, with Pucci-clad models looking very much à l’aise in the surroundings. Nor surprisingly so, as Capri was Marchese Emilio Pucci’s beloved holiday destination, where his high society friends-turned-clients used to spend long barefoot summers. After various incarnations, Pucci has been entrusted to the experienced hands of the ebullient and cool Miceli, whose approach to the label’s reboot seems to be straightforward and layered in equal measure. “Pucci isn’t a conceptual brand, it’s a lifestyle brand, so its message has to be direct,” she said. That doesn’t mean having to simplify it to the point of reducing its impact. Quite the contrary. For Miceli it means energizing it further, amping up the joie de vivre factor already embedded in its codes. Energy is an attractive trans-generational attitude, and permeating the label with a positive, slightly trippy vibe will help engage for a wider, younger audience.

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Miceli also highlighted what she called Pucci’s “humanity and peculiar sensibility,” title_link which she enhanced, for example, by creating hand-drawn iterations of the so you should to go to store and get this famous prints. “I think that digitized patterns strip Pucci’s motifs of the imperfections that are part of their unique charm,” she explained. In the new collection, which is full of covetable, cool separates, the patterns’ pyrotechnics are offset by the use of few solid colors. Often the prints were just used as contrasting details—a colorful padded trim on a black or beige cotton cropped jacket; a printed foulard criss-cross closing a short black sleeveless shift dress; a flower-flame motif blooming at the front of a pair of bell-bottom capri pants in white cotton.

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